The DVD set “Gossip Girl: The Complete First Season,” which goes on sale this week, includes a free electronic version of the original novel by Cecily von Ziegesar on which the show is based. But — OMG! — it is totally not a book that you read! It is, rather, an audio book narrated by Christina Ricci, with other bonus material like scenes that were not broadcast and “LOL: Gag Reel.” The three-hour abridgement of the novel, which Hachette Audio first released in CD format in 2003, can be transferred to an iPod.
This collaboration, by Hachette Audio and Warner Home Video, which made the DVD, is an unprecedented twist on how publishers hitch their wagons to Hollywood projects. With films, publishers typically reprint a paperback with movie-poster artwork, and audio divisions similarly repackage audio books.
The show’s audience is 74 percent female and its median age is 26, according to Nielsen. Because the young women who are introduced to the characters through the TV series may be oblivious to its origins as a book phenomenon, the publisher has been trying to lasso the show’s audience. The 12 books in the series, published by Poppy, an imprint of Hachette, which is owned by Little, Brown Young Readers, have sold 5.6 million copies.
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